Being environmentally friendly with your fashions begins by choosing the right fiber. Cotton is a miracle of nature. It’s not only the world’s most plentiful natural fiber, but it also produces enough seed to replenish our fiber needs while providing additional seed for food, feed and even oil. Cotton is sustainable, renewable, and biodegradable, making it an excellent choice as an environmentally-friendly fiber throughout its entire product life cycle. Most chemical fibers are petroleum based, which means they come from nonrenewable resources. So you can feel good about selecting your favorite cotton shirts and casual trousers knowing you are doing your part to be eco-conscious.